The challenge
BNI needed reliable, real-time attribution for its mobile app, and protection against wasted spend on fraudulent traffic.
What we did
- Implemented AppsFlyer as the primary mobile measurement partner
- Deployed Protect360 to detect and block fraudulent installs
- Set up OneLink deep linking across SMS, email, and social
- Provided technical support and implementation guidance
The results
- Marketing spend reallocated toward top-performing sources based on lifetime value
- Immediate savings by removing fraudulent traffic
- Higher acquisition through reliable deep-linking
- Better re-engagement of dormant users through targeted campaigns