The challenge
Eiger wanted product insight without waiting on a central data team, and marketing spend that follows genuine customers rather than raw downloads.
What we did
- Rolled out Mixpanel for self-serve product analytics
- Integrated AppsFlyer for precise install attribution
- Migrated historical dashboards and reports into an optimised project
- Ran product analytics training to build a self-serve culture
The results
- 22 monthly active users exploring product data on their own
- A library of more than 1,070 boards for instant analysis
- Marketing investment shifted toward channels that acquire real customers
- A more mature, experiment-led analytics practice