Over 100% year-over-year GMV growth

The challenge

Sinarmas Sekuritas wanted to understand their customer lifecycle and remove the friction that was slowing conversions.

What we did

• Implemented Mixpanel for full funnel analysis
• Mapped customer behaviour and user journeys
• Identified and removed friction points in the funnel
• Set up tracking to capture the interactions that matter

The results

• More than 100% year-over-year growth in GMV
• Clear, data-driven view of the customer lifecycle
• Faster funnel with fewer drop-offs
• Product and marketing teams making decisions on real-time data