The challenge
Toco Ramai Digital's Google Maps usage was growing unpredictably and driving up cost for its one million active users.
What we did
- Added a caching layer to store location data and cut redundant API calls
- Introduced application-level rate limiting to control spikes
- Restricted results to Indonesia to improve relevance and efficiency
The results
- Projected 20 to 40% reduction in total Maps API cost
- Peak usage cost projected 10 to 25% lower
- Lower latency and a more responsive app for one million users
- The team freed to focus on growth, not infrastructure